Volvo Cars Begins New Journey With EX90

Volvo EX90

Electricity is the future of transport. If not in all segments, then electric is the fuel of the passenger car segment of the future. With that said, nearly every vehicle manufacturer has announced plans to go all-electric by the end of the decade.

Some OEMs have already started to implement their plans to go all-electric; One such company is the Swedish car manufacturer Volvo. The first EV from the company’s stable was the XC40 Recharge, which was launched in 2019 and recently launched in India.

Now, the automaker has taken another step in its electrification journey with the launch of its new flagship, the EX90.

With the launch of the new flagship, the company is said to have taken the next step on its path, charting a decisive course for an all-electric future.

Starting with the Volvo EX90, Volvo Cars plans to unveil one new all-electric car every year, while by 2030 it aims to sell only all-electric cars, which is crucial to its ambitions to become a climate-neutral company by 2040.

Jim Rowan, CEO of Volvo Cars, described the EX90 as a statement about who the company is and where it is going. The e-SUV shown in the center of Stockholm will be produced in the USA from next year and later in China. As the company explains, the idea of ​​two production plants is climate neutral.

When it comes to the vehicle, the EX90 is what the Volvo brand stands for and at the same time provides a glimpse into the brand’s future. Based on the company’s SPA Gen-2 platform, the new vehicle is hardware-ready for future self-driving and has Level 4 autonomy, making it the safest Volvo ever and demonstrating Volvo’s commitment to safety.

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Advanced sensors such as cameras, radars and Lidar are connected to the car’s high-performance core computers, where NVIDIA Drive runs Volvo Cars’ internal software to create a real-time 360-degree view of the world. .

Lidar, supplied by Luminar, can sense the road ahead and can see small objects hundreds of meters ahead, giving you more time to inform, act and avoid. The sensors also improve the reliability and overall performance of our Pilot Assist driving assistance function with new steering assistance when changing lanes.

However, the backbone of the entire system is a core system powered by NVIDIA’s Drive AI platforms Xavier and Orin, Snapdragon Cockpit Platforms from Qualcomm Technologies and software developed in-house by Volvo engineers, which provides most of the key functions inside the car, starting with safety. and infotainment for battery management.

Special sensors and cameras powered by the company’s in-house developed algorithms measure eye gaze concentration. This technology allows the Volvo EX90 to understand when the driver is distracted, drowsy or otherwise inattentive than has been possible in a Volvo car before.

Volvo EX90 interior

The car will alert the driver, first with a gentle nudge, then more insistently. And if the driver falls asleep or becomes ill while driving, the Volvo EX90 is designed to stop safely and call for help.

In entertainment, combining the cutting-edge computing power of Snapdragon Cockpit Platforms with the visualization capabilities of Unreal Engine, the 3D engine developed by Epic Games and used to power some of the world’s biggest games, to deliver lightning. -fast computing power and high-quality graphics on the car’s screens and head-up displays.

Meanwhile, the 14.5-inch center vertical screen is the gateway to the infotainment systems on offer, and Google has built-in Google apps and services, including Google Assistant hands-free assistance, Google Maps navigation and more on Google Play. standard. In addition, the vehicle also has standard 5G connectivity.

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The Volvo EX90 will also come standard with Phone Key technology, which uses a smartphone as a car key and automatically unlocks the car and starts a personal greeting when the driver approaches. When you get into the car, the owner’s profile will also automatically load.


The EX90 features an all-new, in-house developed, all-electric technology base. Providing up to 600 kilometers of driving range on a single charge, it charges from 10 to 80% in around 30 minutes according to the WLTP test cycle.

The initially available two-motor all-wheel drive version is powered by a 111 kWh battery and two permanent magnet electric motors that deliver 380 kW (517 hp) of power and 910 Nm of torque.

In addition, the Volvo EX90 is Volvo’s first car with all the necessary hardware to enable two-way charging. It is a technology by which the car battery can be used as an additional energy source, for example to power your home, other electronic devices or another Volvo electric car. The OEM plans to make two-way charging available in the future, starting with select markets.


The Volvo EX90 contains approximately 15% recycled steel, 25% recycled aluminum and 48 kilograms of recycled plastic and bio-based materials, which corresponds to approximately 15% of the total volume of plastic used in the car – the highest level of any Volvo car. the date.

Volvo EX90 seats

In addition, the interior is filled with responsibly sourced materials that reflect the company’s sustainability ambitions, such as becoming a fully circular and climate-neutral company by 2040.

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Defining the next generation of products

Earlier in the week, Volvo Cars reaffirmed its mid-decade ambitions at the company’s first capital market day in Stockholm. Senior management provided stockholders and analysts with updates on its progress toward these goals.

In 2021, Volvo Cars revealed its strategic goals to become one of the automotive industry’s fastest transformers and all-electric car brands by 2030. It also set out to shape the future of mobility with strong ambitions for sustainable growth.

During the Capital Markets Day, the company’s management reaffirmed that the company is committed and fully focused on its mid-decade ambitions, despite continued macroeconomic challenges around the world.

These include an ambition to sell 1.2 million cars annually by the middle of the decade with a 50% all-electric share, to sell half of all cars through online channels and to achieve an annual EBIT of 8-10%.

The growth engine is based on two-way electrification and the power of digitization for a better consumer experience. In addition, the company plans to turn the UK market around to focus directly on consumers through strong digital solutions by the middle of next year.

Volvo EX90

Volvo Cars is also on track to reduce its lifecycle CO2 emissions per car by 40% compared to the 2018 baseline and become an employer of choice. The company noted that sustainability is key to its future success and at the heart of its strategy and ambitions.

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