Kanye West: Adidas to launch investigation into allegations of inappropriate behavior made against rapper



CNN Business

Adidas will launch an investigation into allegations of misconduct against Kanye West, with whom the company had a partnership that ended in October.

In a statement released on Thursday, Adidas said that “it is currently unclear whether the allegations made in an anonymous letter are true. However, we take these allegations very seriously and have made the decision to immediately launch an independent investigation into the matter to address the allegations “.

The statement follows an article in Rolling Stone which reported that Adidas board members ignored inappropriate behavior by the rapper, who legally changed his name to Ye, in his association with his Yeezy brand.

Rolling Stone says it obtained a letter sent by former high-ranking Yeezy employees to executive board members on Tuesday about “the toxic and chaotic environment that Kanye West has created.” The letter went on to say, “This type of response from a brand partner is one that Adidas employees should never be subjected to, and Adidas leadership should never tolerate.”

Adidas ended its partnership with Ye after he made a series of anti-Semitic comments in recent months. In late October, West addressed the anti-Semitic comments, as well as what he said about George Floyd and Black Lives Matter, in a 16-minute video shared by WmgLab Records on YouTube and apparently recorded sometime after Adidas ended their relationship commercial with him

“I think Adidas felt like because everybody was against me because they had the right to take my designs,” West told a small crowd.

In the video, West did not apologize for his anti-Semitic remarks, but appeared to try to distance himself from any “hate groups.”

“I have no association with any hate group,” West said as he closed his comments in prayer. “If any hatred befalls any Jewish person, it is not associated (gestures to himself) because I am demanding that everyone walk in love.”

Adidas has been associated with West since 2013, when the company signed its brand away from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”

West does not currently have an attorney or publicist representing him in this matter.

— CNN’s Dan Heching contributed to this report

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